Starbucks
By Diana Hsieh
On our trek to Trader Joe's yesterday, Paul and I saw two excellent advertisements from Starbucks, including the one to the right.![]()
The other advertisement concerned their striving for -- and achieving -- perfection in their coffee.
I'm not a huge fan of Starbuck's coffee: it's a bit too bitter for my tastes. And I'm not a fan of their business philosophy -- particularly their support for "fair trade" coffee and environmentalist practices. However, I do love that advertisement!






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Paul Hsieh is a physician specializing in orthopedic and emergency radiology. He blogs about science, technology, and random humorous items at
Greg Perkins is a software architect working in the R&D labs at Hewlett-Packard, Boise. His degree is in mathematics and computer science. Greg hosts 
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